GM TV Station Group Executive Search Case Hostory

Filcro Media Staffing Broadcasting Executive search Firms Tony Filson Matthew Margo Filson Tony CBS Cares

   General Manager (GM) - TV Stations Group - California, USA based
   English and Spanish Language Broadcast Properties

   CBS and Azteca Properties

Filcro Media Staffing (FMS) reporting to client Executive Search Committee (ESC) comprised of Chief Financial Officer, President and Chairman of the Board

Client

Diversified multinational conglomerate with broadcasting, real estate, banking, food services and transportation holdings.

The company is known for acquiring companies in diverse business sectors and making them “best in class” by installing new management and business practices to optimize financial return.

Search

GM for two TV stations located in Southern California

Client Situation

The owners recently acquired multiple English and Spanish TV broadcast assets located in Southern California. The need was for a new station group GM to manage the properties and strategically lead the organization across multiple platforms. After acquiring the broadcast properties the owners infused approximately $20,000,000.00 U.S. to upgrade the facilities production, engineering and operational resources.

The new owners wanted to capitalize on an under served Hispanic market in their DMA and also optimize business, creative and technical opportunities for the stations in a “high income” demographic in Southern California if managed appropriately.

An executive search committee was formed consisting of the CFO, President & Chairman of the diversified holding companies. Tony Filson (TF) was assigned as the Officer in Charge of Search (OIC) and conducted the national search from Filcro Media’s New York City offices.

Executive Search Committee Member Industry and Sector inclusion

Television Broadcasting
Radio Broadcasting
Online Interactive

The ESC designated the CFO as the point of contact.

Subsequent to Filcro Media Staffing being retained

FMS OIC TF participated in a number of phone conferences with the CFO, President & Chairman.

FMS was provided with organizational charts, financial statements and personnel records relevant to the search. TF established a profile that met with the consensus of the ESC based on the firm’s experience with similar searches and the board’s desired short and long term business goals.

FMS was fortunate to have a CFO functioning as liaison who was always accessible and able to provide information on a timely basis.

Some of the challenges facing the new Senior Vice President were

Change Management
Best Practices
GSM Identification
Hispanic and English Market Adaptation
The Morale of the Company
Attracting and Retaining Business, Technical & Creative Executives
Growth of New Markets Across Multiple Media Platforms in Multiple Languages
To Monetize Digital Assets
Bring Continuity of Management to the Local Community Served, The Broadcasting Community, Station Employees, Ad Agencies, Clients and The Network as an Affiliate.

Solution

FMS proceeded to Identify the "best in industry" Presidents, CEO’s, GM’s and Station Group Presidents from appropriate DMA’s with “distinct similarities” and proven efficacy with growth objectives relevant to the ecology of the client’s newly acquired media holdings.

Successful candidate identified

A President & CEO of one of Americas leading broadcasting companies who’s experience and professional interests were directly in line with those of the client company.

In his role prior to being recruited by the firm he oversaw the day to day operations for 42 TV stations in 25 markets with 8 Regional Vice Presidents reporting into him. His experience managing, hiring, training and motivating people with diverse backgrounds was well noted in the broadcasting industry.

He brought to the new owners 25 years of television station management on a national level. His business, technical, creative and financial acumen placed him as one of the top TV broadcasting executives in his space, in America.

This TV executive also served as both Chairman and President of the Board of Directors of two State Associations of Broadcasters.

Summary

The executive and his family were successfully attracted and relocated by an enthusiastic board and Chairman. Filcro Media Staffing participated in the employment contract phase and the Candidate, Chairman, President and CFO were all exceptionally pleased with the firm’s modality, efficacy and cadence.

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