Filcro Media Staffing specializes in media sales executive search as noted media sales executive recruiters of advertising sales and advertising sales support executives.

This page profiles diverse media and advertising sales executive searches that showcase geographic, media platform and varied levels of seniority of completed advertising sales executive search assignments.

CSO - Chief Sales Officer - Executive Vice President Global Media Sales
CRO - Chief Revenue Officer - Media Holding Company for Music Properties
EVP - Executive Vice President - Global Business Development Sports Properties
EVP - Executive Vice President - Global Media Industry Technology Sales
SVP - Senior Vice President - International Media Sales Technology
VP - Vice President - National Online Advertising Sales
VP - Vice President - Traffic, Inventory, Planning & Sales Services
VP - Vice President - Media Sales Finance
Director - National Online Advertising Sales - Automotive, QSR, CPG
Director - National Online Advertising Sales - Music & Entertainment
Director - National Advertising Sales - Integrated Media Sales
Director - Online Advertising Sales Client and Creative Services
Director - Media Sales Research
Director - Sales Planning and Sales Planning Operations
Director - Multi-platform Media Sales Creative Services
Managers - Advertising Sales Traffic and Inventory
US & International - Domestic & International Case Histories

The above diverse sampling of media sales executive searches conducted by Filcro Media Staffing are intended to exhibit how the media recruiters at Filcro Media Staffing bring media sales executive searches to fruition with consistent modality and efficacy.

 
Media Sales

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - CSO Chief Sales Officer
Location - New York, NY - USA
Entity - Entertainment Conglomerate
Search Profile - Link to search
Platforms - TV, Mobile, Online, OEM

An executive search committee was formed consisting of representation from each primary constituency to identify an executive search firm to conduct the national executive search to identify  and recruit a new global CSO/EVP of Media Sales.

Television Broadcasting, Telecommunications, Motion Picture, Media Ratings Analysis, Music Publishing and Production & Social Networking media assets.

Filcro Media Staffing facilitated establishing offices in New York. Los Angeles, Chicago, Mexico, South America and Europe. Hiring sales staff and leadership for all offices. Creating a domestic and international sales operations infrastructure. Initiating domestic and global revenue share agreements. Setup digital ad network relationships. Streamline costs associated with business, technical and creative assets and vendor partnerships. www.executivesearch.tv/html/international-social-networking.html

 
Media Sales

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - CRO Chief Revenue Officer
Location - New York, NY - USA
Entity - Media Holding Company
Search Profile -Link to search
Platforms - TV, Mobile, Online, OEM

Recognizing opportunities for music related content and merchandising this media holding company was formed to acquire under performing assets.

The goal was to combine content and platforms across all music genres to provide alternative assimilation that coincides with the firm’s proprietary technology. www.executivesearch.tv/html/cro1.html  

 
Media Sales

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - EVP Executive Vice President Media Sales
Location - New York, NY - USA
Entity - Diversified U.S. based global sports and media company
Search Profile - Link to search
Platforms - TV, Mobile, Online, OEM, OD

The CEO’s objective was to identify and recruit an executive who could function with autonomy to monetize the sports organization and their global brands in new businesses and to a greater extent in the businesses they were currently engaged in.

As the dominant global leader in their sports space the CEO realized that their prevailing dominance had caused  complacency and there was a need to identify an executive who could move the company forward from a revenue and participation perspective to eliminate any competitors from gaining significant market share. www.executivesearch.tv/html/____international_sports_marketing_.html

 
Media Sales

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - EVP Executive Vice President Media Technology Sales
Location - New York, NY - USA
Entity - Diversified U.S. based media company
Search Profile - Link to search
Platforms - TV, Mobile, Online, OEM, Radio, Music, Syndicated TV

An executive search committee was formed consisting of representation from each primary constituency to identify an executive search firm to conduct the national search to recruit a new Senior Vice President of Sales. The CEO based in San Diego, CA met with Filcro Media Staffing in New York prior to retaining the firm. www.executivesearch.tv/html/svp_sales_case_history.html

Interests: Television Broadcasting, Radio Broadcasting, Advertising, Music Production & Distribution, Network & Syndicated Programming, The Marsh & McLennan Investment Bank, JP Morgan Investment Banking, Major Consumer Electronics Manufacturers.

 
Media Sales

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - Director National Advertising Sales
Location - Detroit, MI - USA
Entity - Cable TV Network of Diversified U.S. global media company
Search Profile - Link to search
Platforms - TV, Mobile, Online and a CMS OD offering ,

A cable television network with over 100,000,000 subs that is a division of a major media and entertainment conglomerate. This network enjoys niche dominance and it subscribes to category and geographic sales ownership. This Detroit based search was to enhance the Network’s Midwest and National Ad Sales dominance within Automotive, Consumer Product and Fast Food Service(s).
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The President of TV Network Sales was referred to Filcro Media Staffing from the Executive Vice President of Operations reporting into the Board of Directors.  The President had previously retained (3) three other search firms that were unsuccessful and required a firm with a proven track record of success with category specific national TV advertising sales searches. The Officer in Charge(OIC) of Search at Filcro Media Staffing, reported directly to the President of Network Ad Sales of the client company during the inception of the national search and through the entire recruiting process
 www.executivesearch.tv/html/_____mgr_automotive_-_packaged_goods.html

 
Media Sales

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - Director TV Network Online Advertising Sales
Location - New York, NY - USA
Entity - Cable TV Network of global media & entertainment company
Search Profile - Link to search
Platforms - TV, Mobile, Online, Motion Picture, Music and OD

The National Vice President of Online Sales had setup sales offices in NY, CA, IL and MI utilizing Filcro Media Staffing and was now seeking a National Director to function with autonomy in New York so he could take greater strategic control. in the formalization of staff development, traffic, digital agency relations and client and creative services.

Specific genre considerations with the brand were of importance to the Vice President and COO of this entertainment group.  FMS kept a clear focus on sales management acumen but took every opportunity to identify those who had a particular affinity to the brand and genre when recruiting.

The online sales group has recently formalized plans for synergistic client services, creative services, traffic and inventory systems to offer clients, agencies and internal sister companies information across three media platforms, which Filcro Media Staffing had also staffed.
www.executivesearch.tv/html/national_director_online_advertising_sales.html

 
Media Sales

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - Vice President National Online Advertising Sales
Location - New York, NY - USA
Entity - Cable TV Network of global media & entertainment company
Search Profile - Link to search
Platforms - TV, Mobile, Online, Motion Picture, Music and OD

The Interactive Division of a multiplex cable television network with over 100,000,000 subs.  The Network is a division of a major media and entertainment conglomerate.  The client enjoys niche dominance and branding on many platforms as a multiplatform, multiplex, multicaster serving a wide group of diverse demographics.

The COO of the Interactive Group wanted to expand the advertising sales force by identifying a key sales executive to manage and build a national sales force and the required back-office sales operational and client services infrastructure.  The COO was introduced to Filcro Media Staffing by the President of TV Network advertising sales who had conducted other senior level national advertising sales searches utilizing Filcro Media Staffing in the past for national media sales recruitment.
www.executivesearch.tv/html/__vp_interactive_sales_case_history.html

 
Media Sales

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - Director National Advertising Sales - Integrated Media
Location - New York, NY - USA
Entity - Music TV Network
Search Profile - Link to search
Platforms - TV, Mobile, Online, Music and OD

Due to increased competition in the music space regarding, affiliate agreements, licensing costs and technology developments the board of directors opted to model future multiplex music distribution across multiple music genres on the monetization of (8) media platforms as directed by a newly hired CRO.

The CRO having prior experience in a multi-billion dollar U.S. based media and entertainment conglomerate wanted to eliminate redundancy and increase the efficacy of each individual sales professional to reflect his vision of cross-platform integrated media advertising sales being conducted by singe points of contact vs. silos of competing internal media interests.

The areas of responsibility with regard to national advertising sales would be on all (8) eight media platforms that the Music TV Network would be disseminating across.
www.executivesearch.tv/html/integrated_media_sales.html

 
Media Sales
Sales Technology

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - SVP Senior Vice President - Advertising Sales Technology
Location - New York, NY - USA
Entity - Global Media & Entertainment Company
Search Profile - Link to search
Platforms - TV, Mobile, Radio, Film, Online, Music, Print, OEM and OD

The Network President and Chief Operating Officer felt it was essential to upgrade the capacity of the Networks’ sales operational function across TV, On Line, Mobile, Radio, Out of Home, OEM and On Demand.

Traffic, Inventory and planning functions needed to be centralized to optimize efficacy and lower sales operational costs through retooling of hardware, software, process and human resources to facilitate multicast dissemination and monetization.

Current IT systems and software required multinational upgrading to integrate a (6) six platform plan that was seamless internal and external to the Network.

Continuity and stability from an HR perspective were also needed as turnover was exceeding the industry mean. We wanted an individual who could bring hard and soft assets together while assuring that IT and Sales were provided with proper guidance to accomplish the Network's business goals. This new Senior Vice President would be tasked with improving the culture and work environment to bring about stability and internal growth opportunities for employees
www.executivesearch.tv/html/svp_tv_sales_operations.html

 
Media Sales
Sales Services

Filcro Media Staffing
Specialized Media Sales Recruiters

Title -  Vice President - Traffic, Inventory, Planning & Sales Services
Location - Washington, DC - USA
Entity - Global Media & Entertainment Company
Search Profile - Link to search
Platforms - TV, Mobile, Radio, Film, Online, Music, Print, OEM and OD

A Media and Entertainment Conglomerate seeking to upgrade their traffic infrastructure from a management and asset perspective. This network with over 100,000,000 subs is advertising driven and will enjoy substantial growth based on programming initiatives from the parent company. Their facilities in Washington, DC will service all agencies as well as network sales offices in New York, Los Angeles, Chicago and Detroit.

The Executive Vice President of Network Sales felt it was essential to upgrade the traffic function internal and external to the organization. There was a clear need to enhance synergy to allow the network to have a system that they could grow into, as opposed to out of. The client needed to upgrade personnel, hardware and software along with management procedures. This systemic reorganization would require change management, formalized training and succession planning initiatives that did not exist before.
www.executivesearch.tv/html/vp_traffic_case_history.html

 
Media Sales
Sales Finance

Filcro Media Staffing
Specialized Media Sales Recruiters

Title -  Vice President - Media Sales Finance
Location - New York, NY - USA
Entity - Global Media & Entertainment Company - Cable TV Networks
Search Profile - Link to search
Platforms - TV, Mobile, Online, OD

The President of Network Sales identified Filcro Media Staffing (FMS) and Tony Filson  (TF ) to conduct the search based on Filcro Media Staffing completing similar media centric financial searches at this Network and the parent company.   The president wanted to optimize financial operations and financial reporting on a national basis.  This new executive was to be a strategic change agent who could analyze process as the Network exceeded the $650,000,000+ mark to setup modality in line with projected One Billion on revenue.

A person who could quickly examine sales and financial process on a granular level and look at a “deal” to determine if it’s the “right deal” for the Network was essential.  This person could then emulate their skills in others in the five national sales offices. We sought confirmation below, on and above line that these mentoring skills were a solid part of the new Vice President’s experience and capacity.  We also sought assurances that if the new Vice President was transferred to the client company that they would remain effective, given the clients unique culture and reporting structures.

 
Media Sales
Sales Creative Services

Filcro Media Staffing
Specialized Media Sales Recruiters

Title -  Director Online Client and Creative Services - Network Sales
Location - New York, NY - USA
Entity - Media & Entertainment Company - Cable TV Networks
Search Profile - Link to search
Platforms - TV, Mobile, Online, OD

The Vice President of National Advertising Sales needed to add an additional layer of management and enhanced functionality for clients, advertising agencies and internal cross platform advertising campaigns.  The Vice President identified Filcro Media Staffing based on the firm’s reputation in both digital and broadcast recruitment.

The Vice President required a person who could autonomously function as an in-house advertising agency at times to offer clients a full cycle solution that could have TV, Motion Picture and Digital participation from the firm’s other operating divisions. Management acumen was also required to mentor, train and hire additional staff to keep pace with a brand approaching the billion dollar mark.

 
Media Sales
Sales Research

Filcro Media Staffing
Specialized Media Sales Recruiters

Title -  Director - Media Sales Research
Location - New York, NY - USA
Entity - Global Media & Entertainment Company
Search Profile - Link to search
Platforms - TV, Mobile, Online, Film, Music, Radio, OD, Venues

The Senior Vice President of National Advertising Sales was seeking an addition to staff based on a distinct need to service a growing and diverse media sales population across multiple media platforms for multicast dissemination.

This Director would need to create new qualitative cable network analysis reports and improve the research department's work flow process to shorten the request-to-report turnaround time.

This executive would have to be proactive and hold training seminars for a group of 43 associated with research and research support in a multiplex environment of advertising and sub driven properties.  A broad understanding of technology associated with the assimilation and dissemination of research data would be essential as this person would be developing primary research to supplement secondary resources.

The development of enhanced tools for Network sales was also essential.  The current system did not combine ideation and needed to be a one point solution for sales staff across TV, Interactive, Mobile and Place Based OOH platforms in New York, Los Angeles, Chicago, Miami and Detroit as well as unique opportunities with venues not in primary media markets.

 
Media Sales
Sales Traffic & Inventory

Filcro Media Staffing
Specialized Media Sales Recruiters

Title -  (3) Managers - TV Network Sales - Traffic and Inventory
Location - Charlotte, NC  - USA
Entity - Global Media & Entertainment Company
Search Profile - Link to search
Platforms - Broadcast TV, Cable TV, Online, Mobile

One of America's largest diversified multinational media companies with major interests in cable networks, television and radio broadcasting, TV production and distribution, internet businesses, magazine, newspaper and business publishing.

Filcro Media Staffing was contacted by the firm’s human resource department to initiate the identification of (3) three new employees to be based in Charlotte, NC.

The objective of these searches was to enhance the company's TV broadcast station holdings by centralizing and optimizing traffic, inventory and logging along with their related technology.

Ideally those capable of managing, maintaining and overseeing the daily operation of the centralized traffic operation for an assigned group of television stations would train and develop staff while supervising workflow between local stations and centralized staff to ensure quality control and inventory maximization. 

 
Media Sales
Sales Planning

Filcro Media Staffing
Specialized Media Sales Recruiters

Title -  Director - TV Network Sales Planning and Planning Operations
Location - Chicago, IL  - USA
Entity - Global Media & Entertainment Company
Search Profile - Link to search
Platforms - Cable TV, Online, Mobile, OD

A leading global media company, with preeminent positions in broadcast and cable television, radio, outdoor advertising, and online. With programming that appeals to audiences in every demographic category across virtually all media, the company is a leader in the creation, promotion, and distribution of entertainment, news, sports, music, and comedy.

The President of Network Sales was seeking greater efficacy on a tactical and strategic level to enhance revenue.

Executive Search (ES) Member Industry and Sector inclusion:

• Cable TV Network - Multiplex
• Broadcast TV Network - Major

The President identified Filcro Media Staffing Tony Filson (TF) functioning as Officer in Charge of Search. The firm has conducted numerous similar media sales and sales support searches “above, on and below line” in the past and the familiarity with the ideal skill sets, culture and strategic initiatives relevant the Network’s practices were advantageous the the TV Network and assuring an expeditious search.

 
Media Sales
Client Creative Services

Filcro Media Staffing
Specialized Media Sales Recruiters

Title -  Director Multi-platform Client and Sales Creative Services
Location - New York, NY  - USA
Entity - Major Search Engine
Search Profile - Link to search
Platforms - Online, Mobile

The new CRO wanted to substantially upgrade the company’s capacity to function directly with advertisers and their advertising agencies prior to and after RFP responses. 

The sales offices in New York, Los Angeles and Chicago required a centralized client and creative services function that would optimize revenue through creativity, business acumen and quick turnaround time.

Filcro Media Staffing’s objective was to recruit a gifted Director that could build all National front and back office functions, technology, policies and the associated creative process to serve the needs of a national sales force and the diverse clients of the firm while also managing a talented staff and the resources devoted to the department.

As this client disseminates across online and mobile platforms it was also required that the new Director conceive and build micro-sites and collateral materials for client creative campaigns.  Business, technical and creative acumen were all required to lead this department.    

“Filcro Media Staffing, Specialized Media Sales Recruiters”