Senior Vice President
   Multimedia Network Sales Operations & Technology
   New York, Los Angeles,  Chicago - USA
   Online and On Air Platforms

Filcro Media Staffing reporting to the President of Network Sales

Client

Diversified U.S. based multinational media and entertainment conglomerate.

Search

A Senior Vice President to have all national sales operational infrastructure report into them across all current and future media platforms.

Client Situation

Client through a multibillion dollar acquisition of on line and on air media properties needed to upgrade infrastructure to optimize return and increase revenue.

The objective was to have the Agencies, Clients, Network Traffic, Network Inventory, Network Sales Staff and Network Planning(s) across multiple platforms: On line, On Air, On Demand & Wireless all functioning seamlessly.

The multiple media groups wanted to be able to offer integrated revenue management optimization while reducing internal redundancies when serving clients who were buying across multiple media platforms.

Industry and Sector inclusion for Universe Compilation

• Broadcast Television
• Cable Television
• Satellite Networks
• MSO Operators
• Radio Broadcasting
• Online Interactive
• On Demand & Multiplex
• Advertising Agencies
• Technology & Media Management Consulting

Subsequent to Filcro Media Staffing being retained

FMS OIC TF participated in a number of meetings with line personnel and senior management to map out the technology and human resource objectives going forward.

Redundancy and future hiring needs were agreed upon to support the tactical and strategic initiatives that the new Senior Vice President would be implementing.

FMS was provided with organizational charts and current technology overviews of traffic, inventory, sales planning and the current metrics utilized for Analytics.

New York, Chicago, Los Angeles and Detroit were analyzed individually to provide key clients and agencies moldable EDI functionality during technology upgrades and operational improvements for Traffic, Inventory, Sales, Sales Planning, Research and Client Services.

Some of the challenges facing the new Senior Vice President were

• Change Management
• Best Practices
• Technology Integration Across Multiple Platforms
• Training of Staff on New Systems and Software
• Agency and Client Awareness of the Benefits and Advantages
• Redundant Systems Operating Through Integration
• Hiring of Additional Staff to Facilitate Programs

Solution

FMS proceeded to Identify organizations with specific "best in class" reputations on individual  platforms. As this was a new initiative to the industry, no single executive to date had successfully implemented an environment with such efficacy across these multiple media  platforms: Broadcast, Cable, Satellite, Interactive, Wireless, OD, Out of Home

Recruiting from the identified universe proved to be fruitful.  The greatest challenge was having to determine “capacity Vs. “experience” as we were recruiting for a compilation of objectives that had never been fully realized in the industry before.

Successful candidate identified

A Vice President of Sales Technology from another multinational media and entertainment conglomerate.

This Vice President was responsible for global technology initiatives across TV, Radio, Interactive, Motion Picture, Wireless and legacy platforms.

With 8 direct reports and a staff of 62 on a dotted line this VP had built and developed with internal and external resources one the most respected technology environments in the industry.

With broad experience in New York, Los Angeles and Chicago this executive welcomed the challenges in each location to integrate systems and human resources to facilitate the client’s business goals.

The timing of the search coincided with many of the executive’s personal and professional desires to build a “new technology” infrastructure that would allow for recognition throughout the industry. His current environment could not afford him this opportunity based on the logjam of senior management he reported into, preventing him from from functioning with the strategic autonomy he desired.

Summary

The executive was successfully attracted and relocated.  Filcro Media Staffing participated in the employment contract phase and the executive has proven to be a vital resource for current and future initiatives.

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