Media & Entertainment Conglomerate
Television Networks - Digital Media Holdings and TV Merchandising

  Vice President On-Air Promotion

USA based
FMS OIC reporting to Network President - USA

Client

Confidential - Located in the South East, USA

Search

Vice President On-Air Promotion

Client Situation

Global merchandiser needed to bring about international brand awareness by upgrading their production values across multiple media platforms. This executive would work in conjunction with retail, on-air, interactive and print divisions to meet new standards to integrate merchandising with prime time TV programming.

Executive Search Committee Member Industry and Sector inclusion:

• Television Broadcast Networks
• Cable TV Networks
• Advertising Agencies
• Network & Syndicated Programming
• On-Air Merchandising
• Retail Merchandising

The client President & CEO acted as point of contact.  It was requested that Tony Filson (TF) function as Officer in Charge (OIC) of Search to conduct a national search to identify the proper Vice President.

FMS was retained

FMS Officer in Charge of Search TF met with the CEO and commenced.

Some of the biggest challenges facing the new Senior Vice President were

• Change Management
• Best Practices
• Adaptation of Cross Platform Technology to Client’s Needs
• Upgrading Creative Product
• Bringing Network Production Standards to TV Merchandising
• Wireless Dissemination
• Bringing the Retail Experience On-Air

Solution

FMS proceeded to Identify the "best in industry" PROMAX award winners with a proven record of success in creating content for retail and on-air merchandisers.  The search universe was tailored to a female 35-49 demographic.  We drew from environments that expressed consistent 20% plus growth based on genre and merchandising similarities with heavy penetration in the top 50 DMA’s. All verticals were explored with the exception of automotive and adult beverage.

The executive was identified, recruited and attracted ahead of schedule as there was an incumbent at the time. The executive and his family was relocated and are well acclimated.

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