Digital Networks and Multiplex Cable TV Networks
Music and Entertainment Genre

Director Online Client and Creative Services

New York City, NY - USA Based Search
FMS OIC Reporting to Vice President National Sales, New York, NY - USA

Client: A diversified U.S. based global media and entertainment conglomerate

Search: Director Online Client and Creative Services

Client Situation: The Vice President of National Advertising Sales needed to add an additional layer of management and enhanced functionality for clients, advertising agencies and internal cross platform advertising campaigns. The Vice President identified Filcro Media Staffing based on the firm’s reputation in both digital and broadcast recruitment.

The Vice President required a person who could autonomously function as an in-house advertising agency at times to offer clients a full cycle solution that could have TV, Motion Picture and Digital participation from the firm’s other operating divisions. Management acumen was also required to mentor, train and hire additional staff to keep pace with a brand approaching the billion dollar mark.

Universe Compilation - Industry and Sector Inclusions:

• National Cable TV Networks
• Regional Cable Networks
• Broadcast Networks
• Advertising Agencies
• Digital Networks
• Internal Digital Resources in Film, Publishing and Radio

FMS was retained.

FMS proceeded to determine the needs of the Vice President form a compilation of factors that were quite complex based on the number of entities that would be serviced by this group.

The client agreed with our desire to target eight environments and tier candidates based on management capacity, compensation, technology acumen, operational experience, cross platform exposure and corporate cultural respectively.   This “map” established by FMS and the client brought about the consensus we required to proceed with universe compilation.

Some of the biggest challenges facing the new Digital Operations Director were:

• Optimizing Current Resources
• Building Internal Awareness of Digital Resources Across TV and Film Divisions
• Becoming a Resource to Clients and Agencies
• Mentoring, Hiring and Managing Staff
• Optimizing Communication w/ Traffic and Inventory
• Enhancing the Creative Impact of Cross-Platform TV, Interactive and Wireless Presentations

Solution: Filcro Media Staffing proceeded to identify "happily engaged" client services directors from the eight environments specified. 

It took approximately four weeks to Identify, recruit and qualify four ideal candidates who would be capable of meeting all the current and future needs of the brand as they approached the one billion dollar mark.  Keeping to the hierarchy desired was extremely difficult with such a diverse group of candidates coming out of varied industries with different reporting structures and modalities based purely in the content being distributed across each unique platform.   

Our top four candidates were all capable of working autonomously and had strong management acumen enabling the six direct reports to a have clear definition as to why this individual was picked to be the next Director.

The Vice President was extremely pleased with the quality of candidates and the cadence at which they were presented. It was now a matter of “cultural fit” and the Vice President was certain that he could discern this with only a brief meeting with each candidate.

Successful candidate identified: A motivated and detailed oriented professional with 10+ years of experience and a record of excellence increasing productivity in growing environments.

His record with quality and customer satisfaction at high growth interactive companies was confirmed by those who worked for him, his bosses and the ad agencies and clients that he collaborated with.

He was skilled at managing client relations and building this resource where it had not been before in substantial media organizations. His project management experience and a proven ability directing highly complex projects from planning through completion in fast-paced, time-sensitive environments was reiterated by everyone we came in contact. A high-performing manager he was still hands-on with demonstrated abilities to lead teams and always achieving bottom-line results.

His technology acumen offered a strong understanding of HTML, XML, Java, JavaScript, AJAX, Ruby, VB, UNIX and SQL. Proficient with MS Office & Project, Photoshop, Illustrator, Dreamweaver, Ektron CMS, Vignette CMS, Omniture SiteCatalyst, Open AdStream & DART and others.

Exhibiting growth in every work environment the candidate offered capacity, stability and a strong work ethic that could be emulated in his staff.

Managing over 15 direct reports and overseeing a multimillion dollar client services budget in the past, the transition to the new company was anticipated to go smoothly and it did.

This Director of Client Services has proven to be a vital asset to the company and those that utilize this environment external to the organization.  This search was extremely successful and the new Director has met every goal and continues to perform in a manner that exceeds everyone’s expectations.

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