Music, Entertainment, Social Networking, Communication

  Chief Sales Officer (CSO)
New York, NY, USA based search
FMS OIC New York reporting to the chairman of the board

Client A global media and entertainment conglomerate.

Search Chief Sales Officer – Executive Vice President

Client Situation An executive search committee was formed consisting of representation from each primary constituency to identify an executive search firm to conduct the national search to identify a new global CSO/EVP.

Executive Search Committee Member Industry and Sector inclusion

• Television Broadcasting
• Telecommunications
• Motion Picture
• Media Ratings Analysis
• Music Publishing and Production
• Social Networking

The executive search committee (ESC) unanimously voted to retain Filcro Media Staffing (FMS).

FMS was retained

FMS Officer in Charge of Search (OIC), met with the ESC and commenced with the search by first reestablishing a consensus of the committee based on Filcro Media Staffing’s experience with similar searches for senior level media sales executives.

FMS was provided a strategic overview of where the board would like to see the firm from a structural and revenue perspective within the next 1-3-5 year increments.

The diversity of the business, technical and creative constituency on the executive search committee caused little debate as to who the ideal CSO would be.

Some of the challenges facing the new CSO / Executive Vice President

• Establishing offices in New York. Los Angeles, Chicago, Mexico, South America and Europe
• Hiring sales staff and leadership for all offices
• Creating a domestic and international sales operations infrastructure
• Initiating domestic and global revenue share agreements
• Setup digital ad network relationships
• Streamline costs associated with business, technical and creative asset
• Vender Partnerships - Relationships

Solution FMS proceeded to Identify the "best in industry" CSO’s; EVP’s and SVP’s from appropriate environments with a proven record of success in building solid infrastructure of companies with similar revenue generation goals in global digital media markets.

As the board had setup 1-3-5 year revenue goals it was essential that the CSO had exhibited efficacy in multiple phases of revenue growth in the ten’s to hundred’s of millions of dollars.

The board required expeditious results to meet revenue projections to assure that the planed acquisition of a competitor could take place.

Successful candidate identified

A CSO / EVP was identified and hired with both startup and global media conglomerate experience across three media platforms. This executive had led and grown teams in the $20 Million to $600 Million USD range.

From a cultural perspective the executive was well suited to work with the president of each respective operating group in technology and creative areas.

The new CSO / EVP was quick to setup US and international operations and the agreements desired by the board in line with their business plan.

Filcro Media Staffing was praised by the board, EVP’s of programming, marketing and technology for identifying an executive who exceeded their expectations.

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International Media and Broadcasting Executive Search Firms

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