Filcro Media Staffing’s media sales recruitment group specializes in media and broadcasting sales executive search.  The firm recruits media and broadcasting sales executives for advertising sales, advertising sales support, media technology sales, affiliate, sponsorship and number of other areas exclusive to the media and broadcasting industries.

This page profiles a sampling of media and advertising sales executive searches that showcase geographic, media platform and seniority levels of  media and advertising sales executive search assignments conducted by Filcro Media Staffing

CSO - Chief Sales Officer - Executive Vice President Global Media Sales
Search Chief Sales Officer / Executive Vice President
Based New York, NY
Executive Search Firm  Filcro Media Staffing.
Search Group  Advertising Sales
Officer in Charge  Tony Filson
Reporting to  Chairman of the Board
Client Global Media and Entertainment Conglomerate.

CRO - Chief Revenue Officer - Media Holding Company for Music Properties
Search  Chief Revenue Officer (CRO) - Global
Based New York, NY - USA
Search Firm  Filcro Media Staffing
Officer in Charge Tony Filson
Reporting to  The CEO and their Investment Bankers
Client  Media Co. acquiring music media and music entertainment assets

EVP - Executive Vice President - Global Business Development Sports Properties
Based New York, NY and Los Angeles, CA
Reports to CEO
Client Diversified U.S. based sports and media company
Search EVP Global Sports Marketing & Business Development
Executive Search Firm Filcro Media Staffing
Officer in Charge Tony Filson

EVP - Executive Vice President - Global Media Industry Technology Sales
Based  New York, NY - USA
Search  EVP / SVP – Domestic and International Broadcast Technologies.
Executive Search Firm  Filcro Media Staffing
Officer in Charge with Tony Filson (OIC)
Reporting to President and CEO
Industry Media Technology
Recruitment Group Technology | Sales

SVP - Senior Vice President - International Media Sales Technology
Based   New York, NY - USA
Executive Search Firm   Filcro Media Staffing
Officer in Charge Tony Filson
Reporting to  Network COO and Network President
Search  Senior Vice President Network Sales Operations and Technology
Recruitment Group Technology | Sales
Industry Broadcasting

SVP - Senior Vice President - Origination Sales - BO&E, Production & Post
Based  DFW, TX - USA  - Dallas, Fort Worth Area
Executive Search Firm    Filcro Media Staffing
Officer in Charge Tony Filson
Reporting to President
Search SVP Origination and Production Sales
Industry Origination, Production and Creative services
Recruitment Group Technology | Sales | Production

VP - Vice President - National Online Advertising Sales
Based   New York, NY - USA
Search  Vice President National Online Advertising Sales
Executive Search Firm   Filcro Media Staffing
Recruitment Group  Advertising Sales
Officer in Charge Tony Filson
Reporting to  COO in Washington, DC
Industry Broadcasting

VP / CD  - Media Technology Sales
Based   New York, NY
Search   VP Creative Director - Sales Development
Executive Search Firm   Filcro Media Staffing
Recruitment Group  Client & Creative
Officer in Charge Tony Filson
Reporting to  CRO - EVP
Industry  Media Technology Consumer Brands

VP - Vice President - Sales Services - Traffic, Inventory, Planning
Based   Washington, DC - USA
Search  Vice President Network Traffic - Sales Services All Platforms
Executive Search Firm   Filcro Media Staffing
Recruitment Group  Traffic | Technology | Sales Operations
Officer in Charge Tony Filson
Reporting to Executive Vice President TV Network Sales
Industry Broadcasting | Broadcasting Technology

VP - Vice President - Media Sales Finance
Based   New York, NY
Search  VP Finance - Sales
Executive Search Firm   Filcro Media Staffing
Recruitment Group  Finance | Sales Finance
Officer in Charge Tony Filson
Reporting to President
Industry Broadcasting

VP - Vice President - TV Network Affiliate Sales
Based   New York, NY
Search  VP Affiliate Sales and Marketing
Executive Search Firm   Filcro Media Staffing
Recruitment Group  Affiliate Sales
Officer in Charge Tony Filson
Reporting to  President
Industry Broadcasting

RVP - Vice President - Broadcast Technology Sales & Systems Integration
Based East Coast Florida to Canada
Search Regional VP Broadcasting Systems and Solutions Sales
Executive Search Firm   Filcro Media Staffing, New York, NY
Officer in Charge Tony Filson
Industry Broadcasting Technology
Reporting to  Senior Vice President of National Sales
Recruitment Group  Broadcasting Technology Sales

Director - National Online Advertising Sales - Multicultural Broadcasting
Based   New York, NY - USA
Search  National Director Digital Advertising Sales
Executive Search Firm   Filcro Media Staffing
Recruitment Group  Advertising Sales
Officer in Charge Tony Filson
Reporting to Vice President of National Digital Advertising Sales
Industry Broadcasting

Director - National Online Advertising Sales - Automotive, QSR, CPG
Based   Detroit, MI - USA
Search   Director National TV Advertising Sales
Executive Search Firm   Filcro Media Staffing
Recruitment Group  Advertising Sales
Officer in Charge Tony Filson
Reporting to President Network Sales
Industry TV Network | Targeting Automotive & CPG

Director - National Online Advertising Sales - TV Music & Entertainment
Based   New York, NY - USA
Search  National Director Online Advertising Sales
Executive Search Firm   Filcro Media Staffing
Recruitment Group  Advertising Sales
Officer in Charge  Tony Filson
Reporting to  National Vice President Online Advertising Sales
Industry  Broadcasting | Digital Media

Director - National Advertising Sales - Integrated Media Sales
Based   New York, NY - USA
Search   Director National Online Advertising Sales - East Coast
Executive Search Firm   Filcro Media Staffing
Recruitment Group  Advertising Sales
Officer in Charge Tony Filson
Reporting to Chief Revenue Officer (CRO)
Industry Broadcasting | TV Network | Digital Music & Entertainment

Director - Online Advertising Sales Client and Creative Services
Based   New York, NY - USA
Search  Director Online and On-Air Creative Services
Executive Search Firm   Filcro Media Staffing
Recruitment Group  Advertising Sales | Creative Services
Officer in Charge  Tony Filson
Reporting to  Vice President National Advertising Sales
Industry  Broadcasting | Digital Media

Director - Media Sales Research
Based   New York, NY - USA
Search  Director Advertising Sales Research
Executive Search Firm   Filcro Media Staffing
Recruitment Group  Advertising Sales | Research
Officer in Charge  Tony Filson
Reporting to  Senior Vice President National Advertising Sales
Industry  Broadcasting | TV Network

Director - Sales Planning and TV Network Sales Planning Operations
Based   New York, NY and Chicago, IL - USA
Search  Directors of Sales Planning NY & IL
Executive Search Firm   Filcro Media Staffing
Recruitment Group  Advertising Sales | Sales Support
Officer in Charge  Tony Filson
Reporting to  Senior Vice President National Advertising Sales
Industry  Broadcasting | TV Network

Director - Multi-platform Media Sales Creative Services
Based   New York, NY - USA
Search  Director Client and Creative Services Advertising Sales
Executive Search Firm   Filcro Media Staffing
Recruitment Group  Advertising Sales | Creative Services
Officer in Charge  Tony Filson
Reporting to  (CRO) Chief Revenue Officer
Industry  Search Engine

Director - National Branded Partnerships - Digital Publisher B2B/B2C/C2C
Based   New York, NY - USA
Search  Director Branded Partnerships Curated Media Sales
Executive Search Firm   Filcro Media Staffing
Recruitment Group  Advertising Sales
Officer in Charge  Tony Filson
Reporting to  Head of North America
Industry  Digital Publisher | Branded Content | Curated Media

Managers - TV Advertising Sales Traffic and Inventory
Account Executive - National Advertising Sales - TV Network
US & International - Domestic & International Case Histories

Media sales executive searches conducted by Filcro Media Staffing.  We exhibit media recruitment reasoning, results and how the officer in charge of search brought the media sales executive searches to fruition.  To view additional case histories

 
Media Sales
Director Advertising Sales

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - National Director Digital Advertising Sales
Location - New York, NY - USA
Entity - Television Network
Search Profile - National Director Advertising Sales
Platforms - TV, Mobile, Online, OEM
Search Firm | Officer in Charge | Search Group Sales

The president, executive vice president and vice president of Network digital advertising sales were seeking growth in revenue across their digital platforms as stand alone digital entities and integral components of the TV Network's overall offerings to advertising agencies and the Fortune 50 - 1000. 

Filcro Media Staffing had recruited a Vice President of digital advertising sales and a number of national account executives for The Network in the past and was asked to conduct a national search to identify a new Director of national advertising sales to be based in New York City and take ownership of East Coast digital national advertising sales, prior to the launch of a “new” On-Air and Online brand for the Network’s Multiplex offerings.

Revenue expectations for this East Coast group as of search initiation was in the $30M range for this compartmented sales team at the Network.

 
Media Sales
Chief Sales Officer

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - CSO Chief Sales Officer
Location - New York, NY - USA
Entity - Entertainment Conglomerate
Search Profile - Media CSO Executive Search
Platforms - TV, Mobile, Online, OEM
Search Firm | Officer in Charge | Search Group Sales

The executive search committee that retained Filcro Media Staffing consisted of representation from the below media constituencies (MC).   The firm was engaged to identify a global CSO/EVP for B2B, B2C & C2C sales and monetization channels.

MC: Television Broadcasting, Telecommunications, Motion Picture, Media Ratings Analysis, Music Publishing and Production & Social Networking media assets.

The diversity of the business, technical and creative constituencies on the executive search committee caused debate as to whom the ideal CSO would be.  After Filcro Media Staffing presented compensation, media platform variances and competitor's O&D structures from previous searches in NY, CA and IL, the ESC agreed on key criterion to be utilized for universe compilation, that they were not aware of previously.

Filcro Media Staffing recruited the subsequent (CSO) leadership for sales in New York. Los Angeles, Chicago, Mexico, South America and Europe. Creating a domestic and international sales operations infrastructure. Initiating domestic and global revenue share agreements. Setup digital ad network relationships. Streamline costs associated with business, technical and creative assets and vendor partnerships.

 
Media Sales
Chief Revenue Officer

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - CRO Chief Revenue Officer
Location - New York, NY - USA
Entity - Media Holding Company
Search Profile - Media CRO Executive Search
Platforms - TV, Mobile, Online, OEM
Search Firm | Officer in Charge | Search Group Sales

Recognizing opportunities for music related content and merchandising this media holding company was formed to acquire under performing assets.

The goal was to combine content and digital platform dissemination across all music genres to provide alternative assimilation that coincided with the firm’s proprietary technology and intellectual property.  CAPEX was to be kept to a minimum by not utilizing traditional BO&E, affiliate distribution and music publishing agreements.   OPEX was to be minimized through proprietary technology that could consolidate costs for multichannel, multiplex, multiplatform broadcast, traffic, inventory, client services and planning for traditional and programmatic modalities. 

 
Media Sales
EVP Sports Media Sales

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - EVP Executive Vice President Media Sales
Location - New York, NY - USA
Entity - Diversified U.S. based global sports and media company
Search Profile - Media EVP Sales Sports Executive Search
Platforms - TV, Mobile, Online, OEM, OD
Search Firm | Officer in Charge | Search Groups Sales, Sports & Marketing

The CEO’s objective was to identify and recruit an executive who could function with autonomy to monetize the sports organization and their global brands in new businesses and to a greater extent in the businesses they were currently engaged in.

As the dominant global leader in their sports space the CEO realized that their prevailing dominance had caused  complacency and there was a need to identify an executive who could move the company forward from a revenue and participation perspective to eliminate any competitors from gaining significant market share.

The CEO was about to transform over twenty years of business practices and monetization channels. He wanted to be disruptive to the firm’s competitors in the process.  With a clear commitment by the executive to maintain dominance in his space and control the key relationship(s) between sports,  media, advertising agencies, global advertisers and sponsors he engaged Filcro Media Staffing to conduct the search aggressively.

 
Media Sales
EVP Media Technology

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - EVP Executive Vice President Media Technology Sales
Location - New York, NY - USA
Entity - Diversified U.S. based media company
Search Profile - EVP Media Technology Sales Executive Search
Platforms - TV, Mobile, Online, OEM, Radio, Music, Syndicated TV
Search Firm | Officer in Charge | Search Groups Sales, Technology & Marketing

An executive search committee was formed consisting of representation from each primary constituency to identify an executive search firm to conduct the national search to recruit a new dual role Senior Executive that was unique to any search conducted before. The CEO based in San Diego, CA met with Filcro Media Staffing in New York prior to retaining the firm. 

Interests: Television Broadcasting, Radio Broadcasting, Advertising, Music Production & Distribution, Network & Syndicated Programming, The Marsh & McLennan Investment Bank, JP Morgan Investment Banking, Major Consumer Electronics Manufacturers.

The firm holds a significant patent portfolio of proven watermarking technologies and applications which have emerged as core media technology components for broadcast copyright protection architectures for digital media formats, CMS content management systems and broadcast distribution systems. Selected as a worldwide industry standard in copy protected audio, data and video the developed architecture and specifications for playing, storing and distributing content globally.

 
Media Sales
Director Advertising Sales

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - Director National Advertising Sales
Location - Detroit, MI - USA
Entity - Cable TV Network of Diversified U.S. global media company
Search Profile - Director of Media Advertising Sales Executive Search
Platforms - TV, Mobile, Online and a CMS OD offering ,
Search Firm | Officer in Charge | Search Group Sales

A cable television network with over 100,000,000 subs that is a division of a major media and entertainment conglomerate. This network enjoys niche dominance and it subscribes to category and geographic sales ownership. This Detroit based search was to enhance the Network’s Midwest and National Ad Sales dominance within Automotive, Consumer Product and Fast Food Service(s).
.
The President of TV Network Sales was referred to Filcro Media Staffing from the Executive Vice President of Operations reporting into the Board of Directors.  The President had previously retained (3) three other search firms that were unsuccessful and required a firm with a proven track record of success with category specific national TV advertising sales searches. The Officer in Charge(OIC) of Search at Filcro Media Staffing, reported directly to the President of Network Ad Sales of the client company during the inception of the national search and through the entire recruiting process

The executive had substantial experience in Detroit with the key decision makers within the big 3 auto makers and their regional dealer groups. His direct and agency contacts in Ohio with Packaged Goods were also very strong and given the network he was leaving, there was an opportunity for increased income based on budget, ratings and inventory. His business and social circles were inclusive of key Automotive and Package Goods clients. Our research group in New York was able to verify every “Agency” and “Client” relationship.

 
Media Sales
Director Advertising Sales

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - Director TV Network Online Advertising Sales
Location - New York, NY - USA
Entity - Cable TV Network of global media & entertainment company
Search Profile - Director Media Advertising Sales Executive Search
Platforms - TV, Mobile, Online, Motion Picture, Music and OD
Search Firm | Officer in Charge | Search Group Sales

The National Vice President of Online Sales had setup sales offices in NY, CA, IL and MI utilizing Filcro Media Staffing and was now seeking a National Director to function with autonomy in New York so he could take greater strategic control. in the formalization of staff development, traffic, digital agency relations and client and creative services.

Specific genre considerations with the brand were of importance to the Vice President and COO of this entertainment group.  FMS kept a clear focus on sales management acumen but took every opportunity to identify those who had a particular affinity to the brand and genre when recruiting.

The online sales group has recently formalized plans for synergistic client services, creative services, traffic and inventory systems to offer clients, agencies and internal sister companies information across three media platforms, which Filcro Media Staffing had also staffed.

 
Media Sales
VP Advertising Sales

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - Vice President National Online Advertising Sales
Location - New York, NY - USA
Entity - Cable TV Network of global media & entertainment company
Search Profile - VP Media Advertising Sales Executive Search
Platforms - TV, Mobile, Online, Motion Picture, Music and OD
Search Firm | Officer in Charge | Search Group Sales

The Interactive Division of a multiplex cable television network with over 100M subs.  The Network is a division of a major media and entertainment conglomerate.  The client enjoys niche dominance and branding on many platforms as a multiplatform, multiplex, multicaster serving a wide group of diverse demographics.

The COO of the Interactive Group wanted to expand the digital advertising sales force by identifying a key digital sales executive to manage and build a national sales force in New York, Los Angeles and Chicago and the required back-office digital sales operations and client services infrastructure.  The sub groups of Chicago were Ohio for CPG and Detroit for automotive, also falling to this new VP of national advertising sales. 

The COO was introduced to Filcro Media Staffing by the President of TV Network advertising sales who had conducted other senior level national advertising sales searches utilizing Filcro Media Staffing for VP’s; Directors; Managers; Account Executives; Planners; Ideation and sales support.

 
Media Sales
Director Advertising Sales

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - Director National Advertising Sales - Integrated Media
Location - New York, NY - USA
Entity - Music TV Network
Search Profile - Director Media Advertising Sales Executive Search
Platforms - TV, Mobile, Online, Music and OD
Search Firm | Officer in Charge | Search Group Sales

Due to increased competition in the music space regarding, affiliate agreements, licensing costs and technology developments the board of directors opted to model future multiplex music distribution across multiple music genres on the monetization of (8) media platforms as directed by a newly hired CRO.

The CRO having prior experience in a multi-billion dollar U.S. based media and entertainment conglomerate wanted to eliminate redundancy and increase the efficacy of each individual sales professional to reflect his vision of cross-platform integrated media advertising sales being conducted by singe points of contact vs. silos of competing internal media interests.

The areas of responsibility with regard to national advertising sales would be on all (8) eight media platforms that the Music TV Network would be disseminating across

With 14 years of combined work experience the new Director was a well honed advertising sales executive.  As a matter of fact, Tony Filson had recruited for two of the firm’s that the Director had worked for in the past.  Filcro Media Staffing had no conflict of interest nor was the new Director currently employed at a firm that had retained Filcro Media Staffing within the past six months.

Most currently the new Director worked for the number one TV Music entity associated with the primary demographic and three of the key music genres of the new firm she would be joining.

 
Media Sales
Media Sales Technology

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - SVP Senior Vice President - Advertising Sales Technology
Location - New York, NY - USA
Entity - Global Media & Entertainment Company
Search Profile - VP Media Sales Technology Executive Search 
Platforms - TV, Mobile, Radio, Film, Online, Music, Print, OEM and OD
Search Firm | Officer in Charge | Search Group Sales & Technology

The Network President and Chief Operating Officer felt it was essential to upgrade the capacity of the Networks’ sales operational function across TV, On Line, Mobile, Radio, Out of Home, OEM and On Demand.

Traffic, Inventory and planning functions needed to be centralized to optimize efficacy and lower sales operational costs through retooling of hardware, software, process and human resources to facilitate multicast dissemination and monetization.

Current IT systems and software required multinational upgrading to integrate a (6) six platform plan that was seamless internal and external to the Network.

Continuity and stability from an HR perspective were also needed as turnover was exceeding the industry mean. We wanted an individual who could bring hard and soft assets together while assuring that IT and Sales were provided with proper guidance to accomplish the Network's business goals. This new Senior Vice President would be tasked with improving the culture and work environment to bring about stability and internal growth opportunities for employees

This executive was responsible for all functions in one the worlds largest media and entertainment conglomerates across multiple networks and fit in well with the new company's multiplex ambitions.

The entity was a direct competitor of the client company down to the specific genres offered across their multiplex or multiple Networks.

 
Media Sales
VP Sales Services

Filcro Media Staffing
Specialized Media Sales Recruiters

Title -  Vice President - Traffic, Inventory, Planning & Sales Services
Location - Washington, DC - USA
Entity - Global Media & Entertainment Company
Search Profile - VP TV Media Sales Services Executive Search
Platforms - TV, Mobile, Radio, Film, Online, Music, Print, OEM and OD
Search Firm | Officer in Charge | Search Group Sales & Technology

A Media and Entertainment Conglomerate seeking to upgrade their traffic infrastructure from a management and asset perspective. This network with over 100,000,000 subs is advertising driven and will enjoy substantial growth based on programming initiatives from the parent company. Their facilities in Washington, DC will service all agencies as well as network sales offices in New York, Los Angeles, Chicago and Detroit.

The Executive Vice President of Network Sales felt it was essential to upgrade the traffic function internal and external to the organization. There was a clear need to enhance synergy to allow the network to have a system that they could grow into, as opposed to out of. The client needed to upgrade personnel, hardware and software along with management procedures. This systemic reorganization would require change management, formalized training and succession planning initiatives that did not exist before.

 
Media Sales
VP Media Sales Finance

Filcro Media Staffing
Specialized Media Sales Recruiters

Title -  Vice President - Media Sales Finance
Location - New York, NY - USA
Entity - Global Media & Entertainment Company - Cable TV Networks
Search Profile - VP Media Sales Finance Executive Search
Platforms - TV, Mobile, Online, OD
Search Firm | Officer in Charge | Search Group Sales & Finance

The President of Network Sales identified Filcro Media Staffing (FMS) and Tony Filson  (TF ) to conduct the search based on the firm completing similar media centric financial searches at the Network and the parent company. 

The president wanted to optimize financial operations, revenue optimization process and financial reporting on a national basis.  This new executive was to be a strategic change agent who could analyze financial process within context of national ad sales as the Network reached the billion dollar revenue mark.  This executive would work closely with senior management in their executive offices and travel as required to institute the strategic and tactical policies to implement the President's initiatives in the five Network sales offices to include: New York, Chicago, Los Angels, Washington DC and Detroit.

A person who could quickly examine sales and financial process on a granular level and look at a “deal” to determine if it’s the “right deal” for the Network was essential.  This person could then emulate their skills in others in the five national sales offices. We sought confirmation below, on and above line that these mentoring skills were a solid part of the new Vice President's experience and capacity.  We also sought assurances that if the new Vice President was transferred to the client company that they would remain effective, given the clients unique culture and reporting structures.

 
Media Sales
Dir. Sales Creative Services

Filcro Media Staffing
Specialized Media Sales Recruiters

Title -  Director Online Client and Creative Services - Network Sales
Location - New York, NY - USA
Entity - Media & Entertainment Company - Cable TV Networks
Search Profile - Director Sales Creative Services Executive Search
Platforms - TV, Mobile, Online, OD
Search Firm | Officer in Charge | Search Group Sales & Creative

The Vice President of National Advertising Sales needed an additional layer of management and enhanced functionality for clients, advertising agencies and internal cross platform advertising campaigns.  The Vice President identified Filcro Media Staffing based on the firm’s reputation in both digital and broadcast recruitment.

The Vice President required a person who could autonomously function as an in-house advertising agency at times to offer clients a full cycle solution that could have TV, Motion Picture and Digital participation from the firm’s other operating divisions. Management acumen was required to mentor, train and hire additional staff to keep pace with a brand approaching the billion dollar mark.

 
Media Sales
Director Sales Research

Filcro Media Staffing
Specialized Media Sales Recruiters

Title -  Director - Media Sales Research
Location - New York, NY - USA
Entity - Global Media & Entertainment Company
Search Profile - Director Media Sales Executive Search
Platforms - TV, Mobile, Online, Film, Music, Radio, OD, Venues
Search Firm | Officer in Charge | Search Group Sales & Research

The goal of the world's leading, branded entertainment company across television, motion pictures and digital media platforms is to excel in qualitative and quantitative data analysis. The focus is on consumers, enhancing existing brands, developing new brands and executing on multiplatform strategies to reach objectives and sustain growth. By capitalizing on creative strengths and deepening relationships with audiences, advertisers, distribution affiliates, talent and licensees, the firm is uniquely  positioned to achieve continued global success in competitive media markets.

This Director would need to create new qualitative cable network analysis reports and improve the research department's work flow process to shorten the request-to-report turnaround time.

This executive would have to be proactive and hold training seminars for a group of 43 associated with research and research support in a multiplex multicast environment of advertising and sub driven properties with multiple associated digital sites for broadband and mobile.  A broad understanding of technology associated with the assimilation and dissemination of research data would be essential as this person would be developing primary research to supplement secondary resources.

The development of enhanced primary and secondary media metrics and analytic tools for Network sales was also essential.  The current system did not combine ideation and needed to be a one point solution for sales staff across TV, Interactive, Mobile and Place Based DOOH platforms in New York, Los Angeles, Chicago, Miami and Detroit as well as unique opportunities with venues not in primary media markets.  The goal was to establish primary sources beyond secondary C3/C7.

 
Media Sales
Sales Traffic & Inventory

Filcro Media Staffing
Specialized Media Sales Recruiters

Title -  (3) Managers - TV Network Sales - Traffic and Inventory
Location - Charlotte, NC  - USA
Entity - Global Media & Entertainment Company
Search Profile - TV Media Sales Traffic Executive Search
Platforms - Broadcast TV, Cable TV, Online, Mobile
Search Firm | Officer in Charge | Search Group Sales & Traffic

One of America's largest diversified multinational media companies with major interests in cable networks, television and radio broadcasting, TV production and distribution, internet businesses, magazine, newspaper, business publishing, music and motion pictures.

Filcro Media Staffing was contacted by the firm’s human resource department to initiate the identification of (3) three new employees to be based on the East Coast to manage the Station Groups back office broadcast functions.

The objective of these searches was to enhance the company's TV broadcast station holdings by centralizing and optimizing traffic, inventory and logging along with their related technology to increase sales.

Ideally those recruited would be capable of managing, maintaining and overseeing the daily operations of the centralized traffic operation for each assigned group of television stations and would train and develop staff while supervising workflow between local stations and centralized staff, ensuring quality control and inventory maximization.

 
Media Sales
Director Sales Planning

Filcro Media Staffing
Specialized Media Sales Recruiters

Title -  Director - TV Network Sales Planning and Planning Operations
Location - Chicago, IL  - USA
Entity - Global Media & Entertainment Company
Search Profile - Director TV Sales Planning Executive Search
Platforms - Cable TV, Online, Mobile, OD
Search Firm | Officer in Charge | Search Group Sales & Sales Planning

A leading global media company, with preeminent positions in broadcast and cable television, radio, outdoor advertising, and online. With programming that appeals to audiences in every demographic category across virtually all media, the company is a leader in the creation, promotion, and distribution of entertainment, news, sports, music, and comedy

The President of Network Sales was seeking greater efficacy on a tactical and strategic level to enhance revenue.

Executive Search (ES) Member Industry and Sector inclusion:

• Cable TV Network - Multiplex
• Broadcast TV Network - Major

The President identified Filcro Media Staffing Tony Filson (TF) functioning as Officer in Charge of Search. The firm had conducted numerous similar searches “above, on and below line” in the past and the familiarity with the ideal skill sets, technology, culture and strategic initiatives relevant to the Network’s practices were advantageous to the Network and assured an expeditious search.

 
Media Sales
Director Client Creative Services

Filcro Media Staffing
Specialized Media Sales Recruiters

Title -  Director Multi-platform Client and Sales Creative Services
Location - New York, NY  - USA
Entity - Major Search Engine
Search Profile - Director Media Sales Creative Services
Platforms - Online, Mobile
Search Firm | Officer in Charge | Search Group Sales & Creative Services

The new CRO wanted to substantially upgrade the company's capacity to function directly with advertisers and their advertising agencies prior to and after RFP responses.

The sales offices in New York, Los Angeles and Chicago required a centralized client and creative services function that would optimize revenue through creativity, business acumen and quick turnaround times.  There was much to be done with workflow and technology that could avoid redundancy in the three sales offices.

Filcro Media Staffing’s objective was to recruit a Director of Client and Creative Services that could build all National front and back office functions, technology, policies and the associated creative process and workflow to serve the needs of a national sales force and the diverse clients of the firm while also managing a talented staff and the resources devoted to the department related to marketing and sales.

As this client disseminates across online, mobile and TV partner platforms it was also required that the new Director conceive and build micro-sites, OTT content and collateral materials for client creative campaigns.  Business, technical and creative acumen were all required to lead this department.    

 
Media Sales
Origination Sales

Filcro Media Staffing
Specialized Media Sales Recruiters

Title -  Senior Vice President TV Network Origination Sales
Location - Dallas (DFW), TX  - USA
Entity - National Broadcast Technical & Production Facilities
Search Profile - Senior Vice President Origination Sales
Platforms - TV Broadcast, Online, Mobile, Digital Signage
Search Firm | Officer in Charge | Search Group Sales & Technology & Production

An investment group, led by individual investors, funded the expansion of broadcast, technology and production services infrastructure of an emerging national player in TV Network Origination.  The owners were seeking a honed change agent to bring their business and investment goals to fruition.

The new president, as a key investor, contacted Filcro Media Staffing to engage the firm in setting a course of action from a recruitment and management consulting perspective for strategic expansion, monetization and operational guidance subsequent to CAPEX.  The new Senior Vice President brought the origination and production sales acumen the investment group was seeking and implemented the changes at an aggressive cadence with complete efficacy.

The SVP was highly effective and went on to become CEO. 

He then led a successful leveraged take-over of the company and subsequently acquired a TV Network.  This was a highly successful executive search.  The Officer was Tony Filson with a reputation of identifying hi-potential executives.

 
Media Sales
Director Branded Partnerships

Filcro Media Staffing
Specialized Media Sales Recruiters

Title -  Director Branded Partnerships - National Advertising Sales
Location - New York, NY  -  USA
Entity - Global Digital Publisher for B2B / B2C & C2C
Search Profile - Director Branded Partnership Sales
Platforms - Digital Publisher
Search Firm | Officer in Charge | Search Group Sales

As a leading storytelling platform for publishers, brands and advertising agencies to create and distribute engaging content for editorial and commercial use, the firm as of search initiation, has approximately 200M users.  There are approximately 15,000 publishers as branded partners in over 55 countries and growing.

The head of The Americas retained Filcro Media Staffing to identify the firm’s next Director of Brand Partnerships to be based in New York City.  This Director would be responsible for developing and growing content marketing solutions in the United States.  This key hire based out of the firm’s New York City executive offices reports directly into the Head of Sales for North America.

Ultimately a gifted sales executive from a major media and entertainment conglomerate with a stellar reputation at revenue generation with the Fortune 50-1000 and a history of mentoring and managing sales staff was hired.  She has the direct client and agency relationships with the “primary” industry targets that were on the  wish list set at the onset of the search.  The Officer was Tony Filson

 
Media Sales
RVP Broadcast Technology Sales

Filcro Media Staffing
Specialized Media Sales Recruiters

Title - Regional Vice President Broadcast Technology & Workflow Sales
Location - New York, NY  - USA
Entity - The World’s Leading Broadcast Technology Company
Search Profile - RVP Media Technology & Workflow Sales
Platforms - Online, Mobile
Search Firm | Officer in Charge | Search Group Sales

“Filcro Media Staffing, Specialized Media Sales Recruiters”